Video Content Strategy For Every Stage of Your Marketing Funnel
Segmentation and Personas
Breaking down your data to a point where you start to see the individuals, the people, behind the numbers is essential if you’re to really make a connection with your marketing. We’ll leverage whatever tools we can to get there, ensuring we can see your customers’ behaviour as clearly as possible, whether that relates to broad areas of interest, media consumption habits.
Understanding your customers and market are crucial to making an impact with your efforts. Our research will help you understand the opportunities available and how to convert those opportunities into something tangible, like a lead or sale.
Understanding your customers has never been easier, with real-time data and deep wells of historical data available for customers at a demographic or individual level. It can be tempting to trust a single data source, but here at The Walk we like to see the entire picture.
First up, we ensure anything which should be tracked is setup to be measured and can contribute to the overall reporting effort that is an ongoing part of any work we do. We then move on to reporting. It’s crucial to select the right information to report on, in order to glean the right insight into your audience, market or message. As an integrated, media agnostic agency, we